Tesco
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Lidl and Tesco go head to head over blue and yellow
Lidl is accusing Tesco of pinching its identity in a high court case by using its yellow circle in a…
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The narrow confines of today’s creative work: Tesco Mobile and Wrigleys
These days we all seem to have do more (or the same) with less and it’s ever true of advertisers.…
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Tesco under fire from Greenpeace for its “burning secret”
This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged…
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VW and Tesco steal electric car lead
Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any…
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Tesco beards Twitterati with Ramadan ‘Food Love Story’
It’s Ramadan in the UK so Tesco is promoting its halal meats with this lively effort from BBH (presumably) as…
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Dave Lewis quits while he’s ahead at Tesco
Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever…
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Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting…
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Tesco’s rotten turkeys are a harbinger of retail gloom
Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey…
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Some Twitter users say everyone isn’t welcome at Christmas – whatever Tesco says
Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so…
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