Tag Archives: Tesco

So has “Drastic Dave” Lewis cracked it at Tesco? When he replaced Phil Clarke as CEO just over two years ago the once mighty supermarket chain was heading rapidly for the rocks, faced with sharply dropping sales at its larger ...

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards. Why? Because it’s made up a series of nice-sounding farm ...

Vinyl records are making a big comeback and now they’re on sale in Tesco. BBH has produced a new print campaign – including some fly posters it seems, as you do in the music biz – aimed at vinyl buffs ...

Valentine’ Day is almost upon us (sorry, I’m programmed never to remember exactly when it is) and BBH is back on the Tesco case for this season of romance. Agency and client seem somewhat obsessed by shopping aisle relationships (as ...

BBH has invented a new family for Tesco – harking back to the days of Prunella Scales and Jane Horrocks – and they’ve been let off the leash (or, possibly, out of the asylum) in two new Christmas ads, one ...

It will soon, you may have noticed, be Halloween – an occasion for groan-worthy marketing if ever there was one. But it’s big business these days it seems. Complete madness: I was in Stockholm at the weekend and there was ...

It’s always fun to speculate who might be lining up for a big account on the loose and Morrisons is now one such, having decided to quit DLKW Lowe. Morrisons is reportedly worth £70m, which probably means a lot of ...

Here’s the new Tesco campaign from BBH featuring Ruth Jones from Gavin and Stacey, playing a headmistress, and her family. It’s a new spin on the famous Dotty campaign from Lowe Howard-Spink that featured Prunella Scales as pesky shopper Dotty. ...