VW and Tesco steal electric car lead

Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.)

Genius, if it really is entirely free. By adam&eveDDB.

There should be queues around the block at the enterprising grocer. VW is obviously serious about this electric car stuff too.

MAA creative scale: 8.5 (doesn’t need to be a flashy ad.)

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.