Tesco beards Twitterati with Ramadan ‘Food Love Story’

It’s Ramadan in the UK so Tesco is promoting its halal meats with this lively effort from BBH (presumably) as part of its ‘Food Love Stories’ campaign. Predictably it’s provoked a Twitter storm, in large part from people who disapprove of the way halal meat is despatched.

For others, though, it’s the beards. At first I thought they were spoofs, a kind of muslim ZZ Top.

Deep waters obviously – but maybe a trim would have helped.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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