It’s Ramadan in the UK so Tesco is promoting its halal meats with this lively effort from BBH (presumably) as part of its ‘Food Love Stories’ campaign. Predictably it’s provoked a Twitter storm, in large part from people who disapprove of the way halal meat is despatched.
For others, though, it’s the beards. At first I thought they were spoofs, a kind of muslim ZZ Top.
Deep waters obviously – but maybe a trim would have helped.