Tesco’s first major campaign through BBH breaks on Sunday, bringing back the ‘Every Little Helps’ line with a couple of ads featuring Ruth Jones as headmisstress and mum Jo, Ben Miller as dad Roger and Will Close as son Freddie. ...
Read More »Tesco sets bar high for BBH as it revives Dotty
We’ve been waiting all year for a proper campaign from Tesco and new agency BBH and now, according to a report in Marketing, there is one: or, rather, a new version of an old one. BBH is reported to be ...
Read More »Adam&eve debuts for Waitrose with pre-winter warmer
Adam&eveDDB won the Waitrose account in a shoot-out against CHI earlier this year, adding it to Waitrose big brother John Lewis. John Lewis remains A&E’s signature account so people might have expected more of the same, but for Waitrose. A&E’s ...
Read More »WPP is last man standing in Tesco dunnhumby auction
WPP appears to be in pole position – or be the last man standing – in the auction for Tesco’s dunnhumby research business, the motor behind its Clubcard. When the business went up for sale last year, shortly after the ...
Read More »Surely Ribena and JWT can do better than ‘Ribenary?’
Tesco boss ‘Drastic’ Dave Lewis knows what’s good for us so the supermarket is delisting full sugar Ribena along with other offending sugary fruit drinks. As far as i know you will still be able to buy Coke. So Ribena, ...
Read More »BBH boosts US digital offer with Domani buy
I see that BBH has bought Brooklyn digital agency Domani and installed Domani founder Jonathan Hills as head of digital in its New York office. BBH is now wholly owned by Publicis Groupe and it must be heartening for the ...
Read More »Tesco ad production business boosts BBH
Our spies tell us that BBH’s surprising investment in premises in Welwyn Garden City (for non-UK readers, hardly the centre of UK adland – indeed anything) has paid off, with the award of new client Tesco’s massive production business. This ...
Read More »WPP’s Sorrell wins Tesco at last as media heads to MediaCom – every little helps
Tesco’s media account seems to have landed at WPP/GroupM’s MediaCom, always its most likely destination. Once one of the UK’s biggest advertisers, Tesco is now reckoned to be worth ‘just’ £90m compared to the £140m it spent when CEO Terry ...
Read More »Tesco’s weekend media pitch is a game-changer for WPP and IPG as well as the competing agencies
It’s the great Tesco media pitch on Saturday – well it beats shopping in one of their superstores.. Long-term incumbent Initiative is lining up against WPP/GroupM’s MediaCom and m/SIX (m/SIX is 51 per cent owned by CHI, 49 per cent ...
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