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Now BBH unveils Tesco’s take on food porn

BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting.

Now it’s bigging up the food with, again, a bit of reality (well adland’s version of reality) in the food porn stakes.

Even better, there are some online films that actually take you through making the stuff rather than just showing you something you won’t be able to recreate.

It would be brave to run these as ads too although, as there’s one every month it would be a bit pricey, at one minute 20 seconds.

Excellent stuff and CEO Dave Lewis has his vindication for wrenching the account out of Wieden+Kennedy without a pitch. W+K, itself something of a food porn master, is back on Sainsbury’s case this month so no pressure there then. With Morrisons also reviving (without that much help from its advertising one would have thought) the Sainsbury’s task looks a touch daunting.

Supermarket advertising in 2017 should be quite interesting.

For Tesco – MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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