Tesco banks on turkey trauma and a helping hand

BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can cock up the pesky giant bird.

Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. Good that it’s doing revenue not profits. These days when you’re walking around London the pavements are lined with beggars, competing to put on ever bigger displays. Talk about a country of haves and have nots.

That’s not the case here though.

Nicely done, BBH has found a credible tone of voice for Tesco.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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