Our spies in and around Tesco – of whom there are a surprising number – report that The&Partnership’s m/SIX media agency has found its way on to the Tesco media pitch list, up against incumbent Initiative and GroupM’s MediaCom. The&Partnership ...
Read More »Tesco sets the scene for its new agency marketing offensive with – a £6.38bn loss
One of the tihings UK adland is looking forward to this year is BBH’s debut campaign for Tesco (the business moved there from Wieden+Kennedy without a pitch in January). We’re also still waiting to see who wins Tesco’s media account, ...
Read More »£36m man Sorrell closes on deal for Tesco’s Dunnhumby
We haven’t heard much from WPP boss Sir Martin Sorrell (left) recently but today (Sunday March 15) it’s emerged that he stands to pick up £36m from WPP’s notorious Leap executive rewards scheme (the members of which, who include CFO ...
Read More »£100m Tesco media holds the key to Initiative’s future
Tesco has, indeed, launched a full-scale review of its £100m media account – as we forecast six days ago. There’s a lot more riding on this than just one (giant) account for long-time incumbent Initiative, which is believed to be ...
Read More »Now Tesco calls review of £100m+ UK media account
New Tesco boss Dave ‘Drastic’ Lewis (left) has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to ...
Read More »New BBH KFC winner must be what Tesco is hoping for
Hadn’t seen this one before, the latest in BBH’s ‘Families’ series for KFC. This time it’s a foster family. Quite brilliant. MAA creative scale: 8 Tesco could do with some of this stuff.
Read More »Tesco: Leahy and Clarke finally come out fighting
Who’s right about Tesco, Terry or Phil? Or are they both wrong? Former CEO Sir Terry Leahy (left) broke his silence on Tesco on last night’s BBC Panorama programme, blaming a ‘failure of leadership’ (Phil Clarke his successor as CEO) ...
Read More »Production agency Tag waits on BBH and Tesco
Giant production agency Tag is waiting to hear what exactly its role will be in the new world of Tesco and freshly-appointed creative agency BBH. Tag boss Peter Zillig emphatically refutes an earlier version of this story saying that Tag ...
Read More »Dotty and Dudley set the creative bar for BBH and Tesco
BBH global CEO Neil Munn (who isn’t a ‘global’ these days?) says the agency wants to rebuild trust in Tesco following its appointment to handle the whopper creative account. This mirrors new CEO Dave Lewis’s mantra. Without wishing to labour ...
Read More »