Tag Archives: Tesco

Tesco: Leahy and Clarke finally come out fighting

Who’s right about Tesco, Terry or Phil? Or are they both wrong? Former CEO Sir Terry Leahy (left) broke his silence on Tesco on last night’s BBC Panorama programme, blaming a ‘failure of leadership’ (Phil Clarke his successor as CEO) ...

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Production agency Tag waits on BBH and Tesco

Giant production agency Tag is waiting to hear what exactly its role will be in the new world of Tesco and freshly-appointed creative agency BBH. Tag boss Peter Zillig emphatically refutes an earlier version of this story saying that Tag ...

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Dotty and Dudley set the creative bar for BBH and Tesco

BBH global CEO Neil Munn (who isn’t a ‘global’ these days?) says the agency wants to rebuild trust in Tesco following its appointment to handle the whopper creative account. This mirrors new CEO Dave Lewis’s mantra. Without wishing to labour ...

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Will Tesco follow switch to BBH with a media review?

The decision by Tesco CEO Dave Lewis (left) to award the Tesco account to BBH without a pitch has set the cat among the pigeons in London’s adland. Appointing BBH isn’t the only marketing move Lewis has made: he’s also ...

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BBH wins £140m Tesco from W+K, resigns Waitrose

We all thought a review of the Tesco account was on the cards when Dave Lewis took over as CEO from Phil Clarke but action man Lewis has dispensed with such fripperies and moved the £140m account straight to BBH ...

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