Here’s the new Tesco campaign from BBH featuring Ruth Jones from Gavin and Stacey, playing a headmistress, and her family.
It’s a new spin on the famous Dotty campaign from Lowe Howard-Spink that featured Prunella Scales as pesky shopper Dotty.
Tough to judge, nobody went ‘wow’ when the first Dotty ad hove into view.
The ‘Brand Guarantee’ one is better, I think.
So we’ll cross our fingers and hope they crack it.
Here’s an interesting newish ad from the Rothco agency for Tesco Ireland, ‘Big can be good.’
Well why not grasp the nettle?
MAA creative scale: 7.5.