It will soon, you may have noticed, be Halloween – an occasion for groan-worthy marketing if ever there was one. But it’s big business these days it seems.
Complete madness: I was in Stockholm at the weekend and there was a pop-up Halloween store with a queue round the block.
Tesco seems to have discovered a seasonal sense of fun – Tesco? – courtesy of agency BBH’s Black Sheep Studios with this online film, ‘Spookermarket.’
Packing ’em in on YouTube already.
BBH seems to be hitting its stride for the recently unloved retailer.
MAA creative scale: 8.