BBH intrigues with new Tesco vinyl records campaign

Vinyl records are making a big comeback and now they’re on sale in Tesco.

BBH has produced a new print campaign – including some fly posters it seems, as you do in the music biz – aimed at vinyl buffs able to recognise elements from famous album sleeves.

Here’s the first.

Now what can this be?

Clue: The Factory (had to Google it, thought at first it was a Rolling Stones cover).

Be interesting to see what comes next.

After a rather dodgy start with last year’s TV campaign – although it scored strongly online – BBH seems to be hitting its stride for Tesco. This campaign could go the poster equivalent of viral among album-heads.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.