Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey from Tesco? – the dreaded Christmas banana skin struck and Tesco customers across the land started complaining about rotten turkeys ...
Read More »Some Twitter users say everyone isn’t welcome at Christmas – whatever Tesco says
Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so banal that only the crazy ones get picked up by the media. Tesco finds itself in a mini-Twitter conflagration over ...
Read More »Tesco banks on turkey trauma and a helping hand
BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can cock up the pesky giant bird. Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. ...
Read More »Roger Moore’s life in ads reached its peak – for Tesco?
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond ...
Read More »Now BBH unveils Tesco’s take on food porn
BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting. Now it’s bigging up the food with, again, a bit of reality (well adland’s version of ...
Read More »Tesco and BBH offer Xmas realism, adam&eve’s John Lewis enters online stratosphere
Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a banana skin in the next aisle: latterly the huge hack of Tesco Bank, although it dealt with that well enough. ...
Read More »Unilever retreats in Brexit price bust-up with Tesco
That didn’t take very long did it? Unilever and Tesco have settled their differences over prices, which resulted in Unilever products disappearing from the Tesco website (briefly). Unilever must have read our story yesterday pointing out the reputational damage the ...
Read More »Unilever’s ‘good citizen’ image under threat as it fights Tesco and others over price rises
The spectacular stand-off between Unilever and Tesco over the former’s desire to raise wholesale prices by about ten per cent can be seen as another arm wrestle between brands and supermarkets – albeit on an epic scale. It’s made more ...
Read More »BBH launches life-saving babygrow campaign with St John Ambulance and Tesco
BBH client St John Ambulance is running a campaign trying to increase knowledge among parents of cardiopulmonary resuscitation (CPR) when babies stop breathing. A survey of 2000 parent says this is what they fear most. So the agency has created ...
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