It’s Ramadan in the UK so Tesco is promoting its halal meats with this lively effort from BBH (presumably) as part of its ‘Food Love Stories’ campaign. Predictably it’s provoked a Twitter storm, in large part from people who disapprove ...
Read More »Dave Lewis quits while he’s ahead at Tesco
Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do ...
Read More »Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...
Read More »Tesco’s rotten turkeys are a harbinger of retail gloom
Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey from Tesco? – the dreaded Christmas banana skin struck and Tesco customers across the land started complaining about rotten turkeys ...
Read More »Some Twitter users say everyone isn’t welcome at Christmas – whatever Tesco says
Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so banal that only the crazy ones get picked up by the media. Tesco finds itself in a mini-Twitter conflagration over ...
Read More »Tesco banks on turkey trauma and a helping hand
BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can cock up the pesky giant bird. Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. ...
Read More »Roger Moore’s life in ads reached its peak – for Tesco?
Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond ...
Read More »Now BBH unveils Tesco’s take on food porn
BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting. Now it’s bigging up the food with, again, a bit of reality (well adland’s version of ...
Read More »Tesco and BBH offer Xmas realism, adam&eve’s John Lewis enters online stratosphere
Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a banana skin in the next aisle: latterly the huge hack of Tesco Bank, although it dealt with that well enough. ...
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