Tesco now has its “very own filter that you can use across TikTok, Instagram and Snapchat,” the supermarket giant says. And it’s certainly succeeded in frightening the horses according to the latest tally of complaints to the UK’s Advertising Standards ...
Read More »Lidl and Tesco go head to head over blue and yellow
Lidl is accusing Tesco of pinching its identity in a high court case by using its yellow circle in a blue square to promote Clubcard, the current cornerstone of Tesco’s marketing policy. Lidl accuses Tesco of “deceiving customers” as part ...
Read More »The narrow confines of today’s creative work: Tesco Mobile and Wrigleys
These days we all seem to have do more (or the same) with less and it’s ever true of advertisers. BBH has done a pretty good job on Tesco in recent years, without the generous production budgets of yore. Now ...
Read More »Tesco under fire from Greenpeace for its “burning secret”
This is hardly what Tesco wanted to wake up to on Monday morning, a new Greenpeaqce film about its alleged “burning secret,” sourcing meat from supplier JBS which, according to Greenpeace, is still busily burning swathes of the Amazon to ...
Read More »VW and Tesco steal electric car lead
Tesco and VW seem to be onto a winner here – free electric charging points at 400 stores (for any electric car brand.) Genius, if it really is entirely free. By adam&eveDDB. There should be queues around the block at ...
Read More »Tesco beards Twitterati with Ramadan ‘Food Love Story’
It’s Ramadan in the UK so Tesco is promoting its halal meats with this lively effort from BBH (presumably) as part of its ‘Food Love Stories’ campaign. Predictably it’s provoked a Twitter storm, in large part from people who disapprove ...
Read More »Dave Lewis quits while he’s ahead at Tesco
Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do ...
Read More »Why centenarian Tesco needs a new cultural strategy to compete with Aldi and Lidl
By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...
Read More »Tesco’s rotten turkeys are a harbinger of retail gloom
Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey from Tesco? – the dreaded Christmas banana skin struck and Tesco customers across the land started complaining about rotten turkeys ...
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