Tag Archives: Tesco

By Archie Heaton This year Tesco celebrates its 100th birthday, a gift in of itself for their marketing team. Opting for the strapline “Prices that take you back”, the anniversary has been used to try and engage consumers with a ...

Just when Tesco boss Dave Lewis thought he could sit down to Christmas lunch in relative peace – a turkey from Tesco? – the dreaded Christmas banana skin struck and Tesco customers across the land started complaining about rotten turkeys ...

Sure that most people who use Twitter as relatively normal. Maybe the problem is that most Twitter posts are so banal that only the crazy ones get picked up by the media. Tesco finds itself in a mini-Twitter conflagration over ...

BBH is doing turkey trauma for Tesco this Christmas, showing the various ways you can cock up the pesky giant bird. Tesco is also donating £1 for every fresh turkey sold to food bank charities FareShare and the Trussell Trust. ...

Sir Roger Moore, who’s died at 89, was best known for his rather unconvincing outings as James Bond (to my mind anyway) started as a knitwear model and went on to play Ivanhoe and The Saint on TV before Bond ...

BBH finally hit its stride for Tesco at Christmas with some excellent downbeat films, based on reality (brave at Christmas) supported by excellent acting. Now it’s bigging up the food with, again, a bit of reality (well adland’s version of ...

Tesco’s fortunes under Dave Lewis are fascinating: it’s recovering sales and market share but there always seems to be a banana skin in the next aisle: latterly the huge hack of Tesco Bank, although it dealt with that well enough. ...

That didn’t take very long did it? Unilever and Tesco have settled their differences over prices, which resulted in Unilever products disappearing from the Tesco website (briefly). Unilever must have read our story yesterday pointing out the reputational damage the ...

The spectacular stand-off between Unilever and Tesco over the former’s desire to raise wholesale prices by about ten per cent can be seen as another arm wrestle between brands and supermarkets – albeit on an epic scale. It’s made more ...