Pepsi
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Can Goodby Silverstein get Pepsi back on track?
Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in…
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W+K succumbs to preachiness for Chobani
Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making…
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Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
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Neil Dawson of Dawson Pickering: the best ads of 2014
Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in…
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Idris Elba’s ‘unstoppable’ Pepsi film muddles the 70s
Mandela actor Idris Elba has written and directed a film, ‘Unstoppable,’ for Pepsi as part of its football-themed ‘Beats of…
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180LA breathes life into Pepsi’s World Cup cliches
It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like…
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Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars
It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its…
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Web content platform NewsCred to expand in Europe with £15m investment from Interwest Partners
Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office.…
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BBH CCO Alexandre Gama picks his Desert Island Ads
Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the…
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