It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like real people, the odd singer superstar and a final scene where everybody jigs around to an ‘uplifting’ anthem. Is there ...
Read More »Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars
It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on ...
Read More »Web content platform NewsCred to expand in Europe with £15m investment from Interwest Partners
Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office. The investment has come from Silicon Valley technology investors InterWest Partners. NewsCred’s business comes from marketers licensing web content to ...
Read More »BBH CCO Alexandre Gama picks his Desert Island Ads
Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...
Read More »Pepsi’s good for your body according to new BBDO Dusseldorf poster campaign
Pepsi isn’t good for the circulation system is it? BBDO Poximity Dusseldorf seems to be implying it is in this striking poster for the fizzy drink, a big step away from its usual less-than-subtle approach to hawking its wares. According ...
Read More »Beyonce muscles up for H&M summer campaign
Is Beyonce a voice or a body these days? By all accounts her latest world tour is more notable for outfits (fake nipples – what’s wrong with hers?) and dance routines than music and here she is, taking time off ...
Read More »Nearly 40 years on Pepsi is still in search of a decent campaign – Beyonce or no Beyonce
Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA. And what ...
Read More »Bud Light Platinum joins the rush to celeb client creative directors with Justin Timberlake deal
Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used ...
Read More »Beyonce, and us, are better off without Pepsi
Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...
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