Tag Archives: Pepsi

Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office. The investment has come from Silicon Valley technology investors InterWest Partners. NewsCred’s business comes from marketers licensing web content to ...

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

Pepsi isn’t good for the circulation system is it? BBDO Poximity Dusseldorf seems to be implying it is in this striking poster for the fizzy drink, a big step away from its usual less-than-subtle approach to hawking its wares. According ...

Is Beyonce a voice or a body these days? By all accounts her latest world tour is more notable for outfits (fake nipples – what’s wrong with hers?) and dance routines than music and here she is, taking time off ...

Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce (nothing personal dear) and here she is in a new ad for Pepsi Max called ‘Mirrors’ from 180LA. And what ...

Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used ...

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

Much muttering in UK adland about TV copy clearance gatekeeper Clearcast’s decision to ban SodaStream’s Alex Bogusky ad knocking plastic bottle consumption. Not only do they suspect the board of Clearcast – made up of representatives of the main UK ...

In his last incarnation at MDC Partners, the company that bought the agency he founded Crispin Porter+Bogusky, Alex Bogusky rejoiced in the title of chief insurgent officer. Well he’s back in the ad business, sort of, and has just made ...