Tag Archives: Pepsi

Web content platform NewsCred to expand in Europe with £15m investment from Interwest Partners

Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office. The investment has come from Silicon Valley technology investors InterWest Partners. NewsCred’s business comes from marketers licensing web content to ...

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BBH CCO Alexandre Gama picks his Desert Island Ads

Alexandre (Ale) Gama founded leading Brazil agency Neogama in 1999. The agency partnered with BBH in 2002 and became the network’s Latin America hub. In 2012 Gama was appointed worldwide CCO of BBH by predecessor Sir John Hegarty when Publicis ...

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Beyonce muscles up for H&M summer campaign

Is Beyonce a voice or a body these days? By all accounts her latest world tour is more notable for outfits (fake nipples – what’s wrong with hers?) and dance routines than music and here she is, taking time off ...

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Beyonce, and us, are better off without Pepsi

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

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