Tag Archives: Pepsi

Nike and Google are winning the Olympic sponsors race – even though they haven’t (officially) entered

Well, here’s a surprise. Advertisers spend billions of pounds on sponsoring the Olympic Games, only to find they establish almost zero rapport with consumers. Worse, many punters think the real sponsors are their iniquitous ambush-marketing rivals – such as Nike. ...

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Becks kicks in with Ode to Joy for Samsung

David Beckham is so ubiquitous these days that it’s easy to forget he’s a footballer. So it’s clever of Samsung and Cheil to remind us of same by using him in this online film for the Galaxy Note tablet. The ...

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What BrandZ tells us about Facebook’s flagging IPO

I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price ...

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Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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