180LA breathes life into Pepsi’s World Cup cliches

It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like real people, the odd singer superstar and a final scene where everybody jigs around to an ‘uplifting’ anthem. Is there any more over-used word than ‘heroes?’ With ‘YouTube musician’ Stony, whoever he may be.

But if you’re going to do it you may as well do it well and 180LA marshals these cliches de nos jours to some effect here.

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