Pepsi debacle shows that brands need to get back to basics

I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi.

Made in house although there’s no guarantee an agency wouldn’t have done something as daft.

But when will “brands” learn (as though brands can think) that they aren’t about politics or even most of the most important things in life.

Selling something is hard enough.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. Kendall Jenner… Didn’t he once win a pile of Olympic Gold Medals? Pepsi has always produced shitty ads. Remember when they set Michael Jackson’s hair on fire?