Tag Archives: Pepsi

BETC goes to the barricades for – cashmere?

A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing peace and love to a revolting city. So it’s brave (possibly foolhardy) for BETC Paris to essay a similar theme ...

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Can Goodby Silverstein get Pepsi back on track?

Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in its fizzy cause. Now it’s sensibly added the excellent – and seasoned – Goodby Silverstein & Partners to handle its ...

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W+K succumbs to preachiness for Chobani

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s ...

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Neil Dawson of Dawson Pickering: the best ads of 2014

Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on ...

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Idris Elba’s ‘unstoppable’ Pepsi film muddles the 70s

Mandela actor Idris Elba has written and directed a film, ‘Unstoppable,’ for Pepsi as part of its football-themed ‘Beats of the Beautiful Game’ series. Why’s everybody so obsessed with football? No idea. Anyway it’s a spin on the old ‘boy ...

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180LA breathes life into Pepsi’s World Cup cliches

It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like real people, the odd singer superstar and a final scene where everybody jigs around to an ‘uplifting’ anthem. Is there ...

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Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars

It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on ...

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Web content platform NewsCred to expand in Europe with £15m investment from Interwest Partners

Content marketing platform NewsCred is investing £15m in its new European division, following the recent opening of its London office. The investment has come from Silicon Valley technology investors InterWest Partners. NewsCred’s business comes from marketers licensing web content to ...

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