Pepsi
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Pepsi goes epic for NFL/Paramount tie-up
The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with…
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MAA blast from the past: Madonna’s ‘Like a Prayer’ revived for Pepsi
Pepsi is winning itself some PR for reviving Madonna’s 1989 ‘Like aPayer’ ad – she was paid $6m as part…
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Gatorade’s GOAT Camp banks on star appeal
Pepsi’s Gatorade has joined the flood of brands pouring money into the already bulging pockets of sports stars, this time…
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Pepsi tackles new era with ‘That’s What I Like’ ad blitz
Pepsi has a new tag line “That’s What I Like,” which may be one of those things that means far…
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Pepsi finds its advertising feet with Goodby Silverstein
One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and…
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BETC goes to the barricades for – cashmere?
A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing…
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Can Goodby Silverstein get Pepsi back on track?
Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in…
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W+K succumbs to preachiness for Chobani
Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making…
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Pepsi debacle shows that brands need to get back to basics
I missed this one (I probably would anyway as it has Kendall Jenner in it) for Pepsi. Made in house…
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