Tag Archives: Pepsi

Pepsi tackles new era with ‘That’s What I Like’ ad blitz

Pepsi has a new tag line “That’s What I Like,” which may be one of those things that means far more to the company internally than consumers out there (like McDonald’s now venerable ‘I’m lovin’ it’ – don’t forget the ...

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Pepsi finds its advertising feet with Goodby Silverstein

One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not. These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of course. Wise of it ...

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BETC goes to the barricades for – cashmere?

A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing peace and love to a revolting city. So it’s brave (possibly foolhardy) for BETC Paris to essay a similar theme ...

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Can Goodby Silverstein get Pepsi back on track?

Pepsi landed itself deep in the mire back in April with an in-house effort featuring Kendall Jenner, co-opting protest in its fizzy cause. Now it’s sensibly added the excellent – and seasoned – Goodby Silverstein & Partners to handle its ...

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W+K succumbs to preachiness for Chobani

Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry. It’s ...

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Neil Dawson of Dawson Pickering: the best ads of 2014

Neil Dawson (left), who founded London creative agency Dawson Pickering with Clive Pickering, is the former ECD of BETC in London, where he helped win Bacardi, Cow & Gate and Diet Coke. Before that he was worldwide creative director on ...

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Idris Elba’s ‘unstoppable’ Pepsi film muddles the 70s

Mandela actor Idris Elba has written and directed a film, ‘Unstoppable,’ for Pepsi as part of its football-themed ‘Beats of the Beautiful Game’ series. Why’s everybody so obsessed with football? No idea. Anyway it’s a spin on the old ‘boy ...

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