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Pepsi goes ‘Mini Hollywood’ for Mini Cans at the Oscars

It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on famous Hollywood film quotes.

Suppose the Academy Awards broadcast will be pitched as another Super Bowl-style opportunity for ads. Wonder what Droga5 has up its impish sleeve?

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