It’s almost Oscars time (March 2) and Pepsico is splashing some of its cash on expensive airtime to give its 100 calorie Pepsi Mini Cans a push. It’s enlisted San Francisco agency Mekanism which has produced this neat play on famous Hollywood film quotes.
Suppose the Academy Awards broadcast will be pitched as another Super Bowl-style opportunity for ads. Wonder what Droga5 has up its impish sleeve?
