Oh dear, it looks as though Chobani (a yogurt) and agency Wieden+Kennedy in the US have succumbed to “brands making the world a better place” in a new campaign ‘Believe in Food.’ Well don’t we all, when we’re hungry.
It’s an update on Coke’s famous ‘Hilltop’ anthem ad, using a fine old tune.
But really – yogurt?
This was in the can no doubt before Pepsi’s recent in-house blunder. W+K would never have produced anything as naff as that although it’s had its moments in the US recently with Bud Light.
Preachy nonsense all the same.
MAA creative scale: 2.