Tag Archives: coca-cola

Ogilvy muscles in on Coca-Cola media pitch

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

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W+K HQ produces Disney-style winner for Coke

Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there were plenty of them – seemed to be followed by, if not a bummer, less than the best. Here’s a ...

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Another media poser for Publicis as Coke reviews $400m US media account

Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom MediaVest for 11 years. Starcom will repitch against WPP’s MediaCom, IPG’s UM and Dentsu Aegis’ Carat. These things are always ...

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Ogilvy Paris steps up Coke 100th marketing blitz

Ogilvy Paris is going to town for Coca-Cola’s 100th birthday celebrations of its icooic curvy bottle and it’s enlisted ‘surrealist’ artist David LaChapelle for some teaser ads as the global campaign gathers pace. Wieden+Kennedy Portland is also supposed to be ...

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Coke celebrates bottle’s 100th with global adfest

Coca-Cola’s iconic bottle is 100 years old this year (what did Coke come in before?) and it’s celebrating with a huge global campaign costing a cool $100m plus. Various agencies have been signed up to help including Wieden+Kennedy and Ogilvy ...

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W+K’s happy solution to Coke’s #MakeItHappy

We wondered about this Super Bowl spot – Coca-Cola trying to rid the internet of hate with #MakeItHappy, courtesy of Wieden+Kennedy. I suppose we’ll just have to wait and see if it actually works. Could hardly have been done better ...

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Now Coca-Cola’s going to clean up the internet – with a little help from W+K and the Super Bowl

Wieden+Kennedy is famous for its Super Bowl blockbusters – in recent years Chrysler’s ‘Imported From Detroit’ campaign – and it’s been signed up by Coca-Cola for what both parties clearly hope and expect will be another biggie. Coke is running ...

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Coke and McDonald’s: why are these global marketing giants in trouble?

The US economy is once again leading the world; outperforming every other Western economy – and most in the world outside. But two of its bellwether companies – Coca-Cola and McDonald’s – most assuredly are not. These are two of ...

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