Tag Archives: coca-cola

Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard on the heels of global CMO Marcos de Quinto who lost his job in March when new Coke CEO James ...

Coca-Cola has moved from advertising lots of brands to just one, Coca-Cola, although now it’s using even more agencies than ever to do so. Coke ads have always been polished silliness in essence and this new offering in its ‘Taste ...

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who ...

Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who should have been a Mad Man but probably wasn’t, penned Coca-Cola’s famous ‘Hilltop’ commercial. This was recently remastered (below). Backer ...

April was far from the cruellest month for ads, particularly from UK agencies. After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from ...

We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness. But that’s Coke isn’t it? One of the interesting things about ...

Coca-Cola has remastered its celebrated ‘Hilltop’ ad from 1971, readying it for ‘4K’ television, whatever that might be. The original film apparently sits in the US Library of Congress and it played a part in the final series of Mad ...

Coca-Cola has dropped its ‘Open Happiness’ campaign in favour of new one-brand ‘Taste the Feeling.’ This, it seems, is the first time Coke has run an umbrella campaign for all its brands. It’s using ten agencies altogether, initial work is ...

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...