We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions.
‘What we share is stronger’ it says, somewhat mystifyingly, as Santa downs a reviving Coke. By Santo (not Santa.)
Actually I bumped into Santa a while back in Ikea and he told me he wanted a mince pie and a glass of Harvey’s Bristol Cream sherry but he’s entitled to change his mind.
This one? He could have stayed at home.
MAA creative scale: 3.