Coca-Cola adds Santa to Christmas truck fest

We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions.

‘What we share is stronger’ it says, somewhat mystifyingly, as Santa downs a reviving Coke. By Santo (not Santa.)

Actually I bumped into Santa a while back in Ikea and he told me he wanted a mince pie and a glass of Harvey’s Bristol Cream sherry but he’s entitled to change his mind.

This one? He could have stayed at home.

MAA creative scale: 3.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.