Tag Archives: coca-cola

Dentsu suicide shows a business that’s lost its bearings

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who ...

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Not really a Mad Man – Bill Backer of Coke ‘Hilltop’ fame – dies at 89

Bill Backer, one-time creative director of McCann-Erickson and a founder of Backer & Spielvogel, has died aged 89. Backer, who should have been a Mad Man but probably wasn’t, penned Coca-Cola’s famous ‘Hilltop’ commercial. This was recently remastered (below). Backer ...

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Print craft plays key role in Coke’s ‘Taste the Feeling’

We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness. But that’s Coke isn’t it? One of the interesting things about ...

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Coke unveils new version of iconic ‘Hilltop’ ad

Coca-Cola has remastered its celebrated ‘Hilltop’ ad from 1971, readying it for ‘4K’ television, whatever that might be. The original film apparently sits in the US Library of Congress and it played a part in the final series of Mad ...

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Coke shoots itself in the foot down Mexico way

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...

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Coke’s Wendy Clark takes top US job at DDB

Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies ...

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