Tag Archives: coca-cola

Coke shoots itself in the foot down Mexico way

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...

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Coke’s Wendy Clark takes top US job at DDB

Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies ...

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Coke creative follows Emirates into WPP

It’s been a good week for WPP; earlier today it announced winning Emirates’ global account out of London (to be handled by a combo of Grey and Y&R among others, under the soubriquet Team Air). Now Coca-Cola has given its ...

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Big win for IPG as UM scoops Coke US media

Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the US with UM displacing Publicis Groupe’s Starcom Mediavest as Coca-Cola’s main media agency. Starcom is still on the roster and ...

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Ogilvy muscles in on Coca-Cola media pitch

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

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W+K HQ produces Disney-style winner for Coke

Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there were plenty of them – seemed to be followed by, if not a bummer, less than the best. Here’s a ...

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