There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an ...
Read More »Coke recycles Cannes winner for new recycling campaign
Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of recycling too, its Cannes Grand Prix winner from 2012, designed by student Jonathan Mak Long for Ogilvy China, then under ...
Read More »Coca-Cola and Premiere League go ‘Where Everyone Plays’
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the soft drink company should get real and feature hospitalized diabetes patients in its ads, not beautiful, sporty youth. Watson’s right, ...
Read More »Coca-Cola makes first foray into alcopops – in Japan
Coca-Cola is launching its first alcoholic drink, a lemon-flavoured alcopop called Lemondo, but only in Japan (for now) where such things sell by the truckload. So here’a hunky barman actually making one for a geisha-style lady. Coke’s forays outside its ...
Read More »Jonathan Sant of Cubo: why Graham Fink is my ad hero
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. ...
Read More »Coca-Cola unwraps a Christmas social media mystery
So which one is the official Coca-Cola Christmas ad? Maybe it’s this one from Pereira & O’Dell with someone dressed as an elf, a girl and Santa. And the assistance of Uber (or another ride-sharing operator), social media and all ...
Read More »Coca-Cola in Greenpeace sights for allegedly wasting Xmas
Coca-Cola is getting a fair bit of stick this Christmas with UK councils and others talking of banning its humungous Christmas trucks, touring the country fully of sugary stuff and, it’s said, targeting poorer areas where kids have bad teeth ...
Read More »The eyes say Coca-Cola is top Christmas ad
Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...
Read More »Glen Campbell: the voice of a generation – and Coca-Cola
Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975. Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in ...
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