Tag Archives: coca-cola

Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola Zero Sugar, always a contentious brand in Coke’s sugary portfolio. The assumption seems to be that some people will doubt ...

Droga5 London makes its debut for Coca-Cola with this number, reprising Coke’s ‘Just for the taste of it’ from 1982 (when we used to call them jingles.) As such ‘Just Because’ should be an event: D5 London has finally established ...

Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar. Featuring ...

Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently ...

When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...

We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit ...

We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions. ‘What ...

Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies Norwich (via the excitable Delia Smith), Sheffield United and Aston Villa (Prince William’s team apparently – will he be going ...

Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, ...