coca-cola
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Advertisers
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from…
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Advertisers
Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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Advertisers
Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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Advertisers
Coke gets up close and personal in ‘hugs’ Olympics number
Coca-Cola and agency WPP’s OpenX (which, increasingly, seems to mean Ogilvy) have moved on from ‘Spills’ to rather more familiar…
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Advertisers
Coca-Cola spills over into feelgood campaign from Open X’s David Miami
WPP’s relationship with Coca-Cola via bespoke agency Open X seems one of the brighter spots on its horizon (one hesitates…
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Advertisers
Coke’s Powerade launches Olympic blitz with mental health spin
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite…
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Advertisers
Ogilvy and Hamlet mix hip-hop and street food for Coke’s ‘Foodmarks’
Some of the iterations of Coca-Cola’s ‘Foodmarks’ campaign are more diverting than expected, as is this from Ogilvy Singapore. It’s…
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Advertisers
MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X
‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get…
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Advertisers
Coca-Cola overdoses on Xmas Santas
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at…
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