Once upon a time Coca-Cola reviewing its creative and media accounts would have been by far the biggest story in adland. It still might be of course, as the soft drinks giant is reviewing its global arrangements for both, currently ...
Read More »Charles Gadsdon: how Coke taught the world sonic branding
When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...
Read More »Wieden+Kennedy knocks it out of the park for Coke
We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit ...
Read More »Coca-Cola adds Santa to Christmas truck fest
We’ve been a little short of Santas in this year’s round of Christmas ads but Coca-Cola has ridden to the rescue, featuring one in a new global campaign running alongside its traditional ‘Holidays Are Coming’ hymn to diesel emissions. ‘What ...
Read More »More happy clappy special Premiership pleading from Coca-Cola
Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies Norwich (via the excitable Delia Smith), Sheffield United and Aston Villa (Prince William’s team apparently – will he be going ...
Read More »Coke launches a sticky summer special from W+K
Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, ...
Read More »Jermaine Jenas fronts Coke’s new ‘ball games allowed’ drive
There are times (like now) when a visitor from Mars might assume that football was a charity with a game/business attached. Coca-Cola has a long history of supporting football in the UK and now it’s launching ‘Ball Games Allowed,’ an ...
Read More »Coke recycles Cannes winner for new recycling campaign
Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of recycling too, its Cannes Grand Prix winner from 2012, designed by student Jonathan Mak Long for Ogilvy China, then under ...
Read More »Coca-Cola and Premiere League go ‘Where Everyone Plays’
Coca-Cola recently got a kicking from Labour’s deputy leader Tom Watson, who said (at the Advertising Association conference) that the soft drink company should get real and feature hospitalized diabetes patients in its ads, not beautiful, sporty youth. Watson’s right, ...
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