Tag Archives: coca-cola

Jonathan Sant of Cubo: why Graham Fink is my ad hero

There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all, he’s not exactly a stranger in the industry. An iconic creative talent who blurs the lines between advertising and art. ...

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Coca-Cola in Greenpeace sights for allegedly wasting Xmas

Coca-Cola is getting a fair bit of stick this Christmas with UK councils and others talking of banning its humungous Christmas trucks, touring the country fully of sugary stuff and, it’s said, targeting poorer areas where kids have bad teeth ...

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The eyes say Coca-Cola is top Christmas ad

Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the ...

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Glen Campbell: the voice of a generation – and Coca-Cola

Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975. Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in ...

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Now Pollard is out in Coca-Cola marketing cull

Marketing seems to have taken another powder at Coca-Cola as senior VP of strategic marketing Ivan Pollard is leaving, hard on the heels of global CMO Marcos de Quinto who lost his job in March when new Coke CEO James ...

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New Coke “taste the feeling” family samples the pool boy

Coca-Cola has moved from advertising lots of brands to just one, Coca-Cola, although now it’s using even more agencies than ever to do so. Coke ads have always been polished silliness in essence and this new offering in its ‘Taste ...

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Dentsu suicide shows a business that’s lost its bearings

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who ...

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