Tag Archives: coca-cola

WPP’s new Coke agency Open X wants the world to sing along with Sprite

Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant account move and the mighty resources of WPP’s newly-minted Open X team have now produced a new global “platform” for ...

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WPP lands massive Coca-Cola global marketing task

Take that Publicis: WPP has ended Publicis Groupe’s run of big account wins with the biggest of the lot, Coca-Cola’s global network business encompassing creative, media and much else. Coke’s global adspend is currently about £3bn although, presumably, that’s set ...

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Coke changes platforms in search of ‘Real Magic’

Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do) since 2016. CMO Manolo Arroyo explains it thus: “Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet ...

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Is Coke wise to invite a meteorite into its orbit?

Is Coca-Cola getting a bit desperate in its old age? Here are two new ads from McCann for (new) Coca-Cola Zero Sugar, always a contentious brand in Coke’s sugary portfolio. The assumption seems to be that some people will doubt ...

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