coca-cola
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Coca-Cola overdoses on Xmas Santas
“The world needs more Santas” Coca-Cola is telling us in its latest Christmas extravaganza, and when you look around at…
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Coke cans ‘totally tropical’ Lilt
After 50 years Coca-Cola is dropping its ‘totally tropical” Lilt brand – to be rebranded as Fanta Pineapple & Grapefruit.…
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Creative Vega moves in at Ogilvy and Coca-Cola’s OpenX
The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi &…
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Is the Qatar world cup a sponsor’s dream or nightmare? Coke is first up
The increasingly controversial FIFA World Cup in November is hoving into view and Coca-Cola, a main sponsor since 1978, is…
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WPP’s new Coke agency Open X wants the world to sing along with Sprite
Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant…
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Coca-Cola and WPP’s Ogilvy get off to winning start with Year of the Tiger for Lunar New Year
It’s the Lunar New Year of the Tiger (Water Tiger officially, South China Tiger for some) on February 1, the…
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From the MAA Archive: Publicis Groupe and Omnicom in $35bn merger
Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here…
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