Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies Norwich (via the excitable Delia Smith), Sheffield United and Aston Villa (Prince William’s team apparently – will he be going to Villa Park? He’s not in this anyway.)
Nothing wrong with it and M&C seems to have developed a surer touch since Justin Tindall joined from Leo Burnett.
But aren’t we a bit tired already with happy clappy Premiership ads? Top grade football isn’t just a good (if expensive) family day out. Shouldn’t football ads reflect some of the nasty issues that still dog the beautiful game?
But that’s not the Premiership way. Or, indeed, Coca-Cola’s.
MAA creative scale: 5.