More happy clappy special Premiership pleading from Coca-Cola

Here’s Coca-cola’s new effort for the Premier League season, Saatchi & Saatchi updating a previous ad to welcome Premiership newbies Norwich (via the excitable Delia Smith), Sheffield United and Aston Villa (Prince William’s team apparently – will he be going to Villa Park? He’s not in this anyway.)

Nothing wrong with it and M&C seems to have developed a surer touch since Justin Tindall joined from Leo Burnett.

But aren’t we a bit tired already with happy clappy Premiership ads? Top grade football isn’t just a good (if expensive) family day out. Shouldn’t football ads reflect some of the nasty issues that still dog the beautiful game?

But that’s not the Premiership way. Or, indeed, Coca-Cola’s.

MAA creative scale: 5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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