Tag Archives: coca-cola

Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies ...

Everything is up for grabs. New ideas are being put together, tested and learned from, and tested and learned from a little more, to get both agencies and clients operating at a higher level. Clients are looking at new ways ...

WPP, along with Publicis Groupe, has the most to lose (and, in its case, win) from the current round of global media reviews and Agency Spy has an interesting piece saying that WPP boss Sir Martin Sorrell has been doing ...

It’s been a good week for WPP; earlier today it announced winning Emirates’ global account out of London (to be handled by a combo of Grey and Y&R among others, under the soubriquet Team Air). Now Coca-Cola has given its ...

Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the US with UM displacing Publicis Groupe’s Starcom Mediavest as Coca-Cola’s main media agency. Starcom is still on the roster and ...

Coca-Cola is looking in at least one new direction in its current global media review, adding Ogilvy & Mather to a list of contenders that also includes fellow WPP agency MediaCom and incumbent Starcom MediaVest, according to a report in ...

Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there were plenty of them – seemed to be followed by, if not a bummer, less than the best. Here’s a ...

Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom MediaVest for 11 years. Starcom will repitch against WPP’s MediaCom, IPG’s UM and Dentsu Aegis’ Carat. These things are always ...

Ogilvy Paris is going to town for Coca-Cola’s 100th birthday celebrations of its icooic curvy bottle and it’s enlisted ‘surrealist’ artist David LaChapelle for some teaser ads as the global campaign gathers pace. Wieden+Kennedy Portland is also supposed to be ...