Tag Archives: coca-cola

Coke and McDonald’s: why are these global marketing giants in trouble?

The US economy is once again leading the world; outperforming every other Western economy – and most in the world outside. But two of its bellwether companies – Coca-Cola and McDonald’s – most assuredly are not. These are two of ...

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Ogilvy Frankfurt tries art to add magic to Coke’s Dorna

Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned out not to be mineral water at all – but the company doesn’t give up easily an here’s a new ...

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Heineken is the Cannes ‘creative marketer of the year’

Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...

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Coca-Cola relaunches Surge in exclusive Amazon deal

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

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Coke brings summer to winter in Sweden

It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things up a bit. IUM Sweden has installed one of Coke’s ‘Happiness Machines,’ now part of the ‘Reasons To Believe’ campaign, ...

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