Tag Archives: coca-cola

Heineken is the Cannes ‘creative marketer of the year’

Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...

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Coca-Cola relaunches Surge in exclusive Amazon deal

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

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Coke brings summer to winter in Sweden

It’s dark and cold out there there Scandiwegia (see countless stories) but trust good old old Coca-Cola to brighten things up a bit. IUM Sweden has installed one of Coke’s ‘Happiness Machines,’ now part of the ‘Reasons To Believe’ campaign, ...

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New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

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