Tag Archives: coca-cola

Coke celebrates bottle’s 100th with global adfest

Coca-Cola’s iconic bottle is 100 years old this year (what did Coke come in before?) and it’s celebrating with a huge global campaign costing a cool $100m plus. Various agencies have been signed up to help including Wieden+Kennedy and Ogilvy ...

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W+K’s happy solution to Coke’s #MakeItHappy

We wondered about this Super Bowl spot – Coca-Cola trying to rid the internet of hate with #MakeItHappy, courtesy of Wieden+Kennedy. I suppose we’ll just have to wait and see if it actually works. Could hardly have been done better ...

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Now Coca-Cola’s going to clean up the internet – with a little help from W+K and the Super Bowl

Wieden+Kennedy is famous for its Super Bowl blockbusters – in recent years Chrysler’s ‘Imported From Detroit’ campaign – and it’s been signed up by Coca-Cola for what both parties clearly hope and expect will be another biggie. Coke is running ...

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Coke and McDonald’s: why are these global marketing giants in trouble?

The US economy is once again leading the world; outperforming every other Western economy – and most in the world outside. But two of its bellwether companies – Coca-Cola and McDonald’s – most assuredly are not. These are two of ...

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Ogilvy Frankfurt tries art to add magic to Coke’s Dorna

Coa-Cola hasn’t enjoyed the best of fortunes with its forays into the mineral water market – one British effort turned out not to be mineral water at all – but the company doesn’t give up easily an here’s a new ...

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Heineken is the Cannes ‘creative marketer of the year’

Heineken has been named as the Cannes Lions ‘creative marketer of the year’ following in the recent footsteps of McDonald’s and Coca-Cola. Which tells its own story really; be a big and consistent advertiser and this particular gong will come ...

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Coca-Cola relaunches Surge in exclusive Amazon deal

Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather vitiates the good things it does. Coke fans are a funny lot though and they’ve persuaded the company to relaunch ...

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