Coca-Cola unwraps a Christmas social media mystery

So which one is the official Coca-Cola Christmas ad? Maybe it’s this one from Pereira & O’Dell with someone dressed as an elf, a girl and Santa. And the assistance of Uber (or another ride-sharing operator), social media and all the rest of it. Plus large swigs of Coke.

Do you get the feeling Santa is being made redundant?

Really don’t know what to make of this. A muddle maybe.

MAA creative scale: 5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

One comment

  1. This is what happens to a tooth when you leave it in Coke over night: