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Glen Campbell: the voice of a generation – and Coca-Cola

Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975.

Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in the day on the guarantee they wouldn’t be shown anywhere else. But that was before YouTube of course. Maybe this was one of them.

Campbell made his name as an ace session guitarist – he played on the Beach Boys’ Pet Sounds I believe – before they discovered he could sing too.

Here’s Campbell showing he was still the real deal even a few decades on: a Jimmy Webb Vietnam War song although not so many people twigged it at the time.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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