Tag Archives: coca-cola

New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

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Coke’s new ‘Reasons to Believe’ is…unbelievable

The same debate has probably been going on for nearly 40 years in Coke HQ Atlanta: why don’t we give ‘I’d like to teach the world to sing’ a modern update? It was, after all, arguably the company’s most successful ...

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Santo produces brilliant fatherhood tale for Coke

You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now it’s doing the same with fatherhood ...

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Cheil UK sheds Samsung image with new Coke brief

Cheil UK has taken a major step towards shedding its image as a Samsung-only agency (South Korea’s Cheil used to be the Samsung in-house agency and Samsung still owns a stake) by winning a project from Coca-Cola to develop its ...

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WCRS founder Robin Wight picks his Desert Island Ads

Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded UK agencies of the 1980s and beyond. WCRS produced ground-breaking campaigns for BMW, Carling and Orange among many others. He ...

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Coke’s anti-obesity campaign from David is still carrying a bit too much fat

Coca-Cola is making a manful effort to fend off accusations of fuelling obesity and here’s the latest, an ad from Ogilvy boutique agency David that suggests we should ‘live like grandpa did.’ Grandpa, who walks, cycles, eats small home-made sandwiches ...

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Droga5 gets set for $500m Moto X ad bonanza

Google-owned Motorola has been unveiling its new Moto X smartphone with enticing details about a $500m ad budget. This rather pales in comparison to Samsung’s $4bn and Apple’s $1bn plus but Motorola’s $500m is for just one product. And the ...

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