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Best ads of 2016: Coke and adam&eve’s Top Cat for Halifax lead the way in April

April was far from the cruellest month for ads, particularly from UK agencies.

After a slow start to the year there was a rush of good to great ads in April: JWT’s Rembrandt recreation by its Amsterdam office, Martini from AMV BBDO, Maynards from Wieden+Kennedy London, iD from CHI and Fosters from adam&eveDDB to mention a few very good ones.

But there were four stand-outs.

Coca-Cola scored nine for this print ad, part of its new ‘Taste The Feeling’ campaign from a gaggle of agencies (no idea which one produced this.). But it’s the only sexy Coke ad I’ve seen, so deserves its moment in the spotlight. (note: we featured it in April, might well have surfaced earlier).

Adam&eveDDB specialises in ‘big ideas’ (you know, the ones that media agencies keep telling us don’t matter any more) and it produced the goods for Halifax by disinterring Hanna-Barbera’s Top Cat. It’s also brilliant at persuading/helping its clients get behind such big investments with digital and what we used to call point of sale. Another worthy nine.

Just below – at 8.5 – came another A&E headline grabber: 100 year-old model Bo Gilbert for Harvey Nichols, hymning Vogue’s 100th anniversary.

On the same score we had BETC’s latest effort for Canal+, this time for its To Go service.

A mischievous addition to a great campaign from a great agency.

No doubt, though, which was the agency of the month: adam&eveDDB, which also excelled for Save The Children.

PS I see that AMV BBDO swept the board at last week’s Creative Circle awards, winning 33 gongs including creative agency of the year and ‘gold of golds’ for its Christmas ‘Laptop’ ad for Currys PC World, part of a series featuring Jeff Goldblum.

Can’t find that, here’s another one.

The Mill was production company of the year.

All the winners are here (if you’ve a day or so to spare while the page loads).

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