Realeyes assesses Christmas ads through facial recognition and top this year is Coca-Cola’s link-up with Channel 4’s Gogglebox showing viewers responding to the “iconic” Coca-Cola truck ad. Influenced, no doubt, by the real Coca-Cola trucks that have been scouring the country. Moz the Monster came 17th.
Think I’ll find a quiet corner and read Proust.
Here’s (a version of) what we used to the call The Real Thing.