Coca-Cola makes first foray into alcopops – in Japan

Coca-Cola is launching its first alcoholic drink, a lemon-flavoured alcopop called Lemondo, but only in Japan (for now) where such things sell by the truckload.

So here’a hunky barman actually making one for a geisha-style lady.

Coke’s forays outside its core territory haven’t always been triumphs, remember its UK mineral water that came from a fish tank in Peckham or something like it?

Sure there’s a twist to this that eludes us so we’ll reserve judgement.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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