Coke launches a sticky summer special from W+K

Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.)

A more regular W+K trait is its enthusiastic focus on taste in all its glory, here reminding a young lady of summer frolics.

If you’re going to do a big budget summery ad you may as wel enter into the spirit of the thing wholeheartedly – which they do here.

MAA creative scale; 7.5.

From Alan Aldridge to the Rolling Stones.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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