Tag Archives: Carlsberg

LBi UK wins Carlsberg digital ad account

Digital agency network LBi is making a pretty decent fist of showing Publicis Groupe boss Maurice Levy that he was right to shell out all that money ($540m) last year – and maybe show to Omnicom that it was wrong ...

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Somersby TV ad hijacks Apple for apple cider

What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s ...

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Fold7’s ‘The Crate Escape’ for Carlsberg goes global

Uk agency Fold7 isn’t as famous as Heineken’s Wieden+Kennedy or Coors’ line-up of VCCP in the UK and newly-formed Team WPP (aka Cavalry) in the US but it seems to be winning the lion’s share of the world’s fourth-largest brewer ...

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JWT gains important Carlsberg global foothold with Hong Kong win

Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with ...

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Carlsberg enlists Belgian bikers in great beer battle

Beer accounts have always been the most sought-after creative brief (you can indulge your laddish tendencies with the client’s wholehearted approval) but there some especially good examples around at the moment, like Wieden+Kennedy Amsterdam for Heineken and VCCP for Molson ...

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Carlsberg sends in the heavies for World Cup TV campaign

If England’s football during next month’s World Cup bears any resemblance to the new Carlsberg ‘Team Talk’ commercial, Don Fabio’s men will be forgetting about the beautiful game in favour of the traditional ‘Up and At ‘Em’ approach. Filmed, significantly ...

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