Tag Archives: Carlsberg

Grey wins Carlsberg international role

WPP’s Grey has won a role as Carlsberg’s “global advertising partner” although the Danish brewer says it will continue to work with local agencies too – good news for the UK’s Fold7 presumably, among others. Grey has handled Carlsberg’s Tuborg ...

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Saatchi & Saatchi wins Fiat Chrysler, more Carlsberg for Fold7

We noted the other day that Saatchi & Saatchi was keeping the Publicis Groupe flag flying in the UK and now it’s reportedly bagged Fiat Chrysler form Krow, now part of Mission Group. Which may lead to an intriguing contest ...

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Grey Europe lands Carlsberg alcohol free account

Grey Europe has won Carlsberg’s Alcohol Free Beer (AFB) global communications account. Grey Europe won the business following a final pitch run in-house. The first work will appear in early 2020 and will connect to the ‘Probably’ Carlsberg positioning, with ...

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We’re all medievalists now – this time with a Grimbergen

More Game of Thrones-type stuff, this time from Grimbergen Belgian beer which has a deal with Carlsberg. With rather more heritage than Dilly Dilly. Grimbergen is made by Norbertine monks who hail from 1128 (and whose abbey burnt down three ...

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Can Mads Mikkelsen float Carlsberg’s mea culpa?

It’s quite brave of Carlsberg to tell us that the beer it’s been flogging in the UK all these years – probably the best beer in the world, ho ho – is crap but they are. Now they’ve been doing ...

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Carslberg and Fold7’s new Unfiltered is probably not the best ad in the world

Carslberg is launching Unfiltered, real beer for real, um, people with agency Fold7’s first global campaign. Actor Mads Mikkelsen is doing the duties once more, gradually becoming more dishevelled to show..precisely what? The baddest of bad hair days? Carlsberg ads ...

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The&Partnership lands Carlsberg’s US social media account

UK-based The&Partnership has made what looks like a big breakthrough in the US, winning Carlsberg Group’s social media account. Carlsberg’s brands include Carlsberg, Kronenbourg 1664, Grimbergen and Somersby. The assignment also includes ‘influencer’ campaigns, one of T&P’s specialities. T&P media ...

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72andSunny gives Carlsberg a smart new trim

72andSunny Amsterdam is doing a good job of adding new legs to a (very) old campaign and its latest is “If Carlsberg Did Haircuts,” playing on the male fantasy of a barber shop with extras. An old-style ad, with smart ...

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72andSunny Amsterdam reprises ‘If Carslberg Did..’

Much pre-launch hype about this new campaign from Carlsberg and all-conquering 72andSunny Amsterdam, reprising its (fairly) famous ‘If Carlsberg Did..’ campaign. Here’s one of the oldies: Well it doesn’t drop the ball, as they (we) say. But not entirely persuaded ...

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