More Game of Thrones-type stuff, this time from Grimbergen Belgian beer which has a deal with Carlsberg. With rather more heritage than Dilly Dilly.
Grimbergen is made by Norbertine monks who hail from 1128 (and whose abbey burnt down three times). The recipe for this potent brew (6.7 per cent alcohol) has been rediscovered and it’s being brewed again. Or so the story goes.
Here’s the launch campaign from Uncle Grey in Denmark, inviting us to “Follow the Phoenix.” As opposed to a dragon.
Carlsberg could have a hit on its hands. People will enjoy asking for a Grimbergen.
MAA creative scale: 7.5.