72andSunny Amsterdam is doing a good job of adding new legs to a (very) old campaign and its latest is “If Carlsberg Did Haircuts,” playing on the male fantasy of a barber shop with extras.
An old-style ad, with smart new trimmings. But does Carlsberg spend enough on media to get the most out of it? The campaign seems to come and go.
MAA creative scale: 7.
This is still the winner though, from way before 72andSunny Amsterdam was probably invented.