Honda Europe is planning to roll out 96 completely new customer websites in 2013 and the first is launched in Spain today. Honda’s digital agency is LBi.
LBi provided a team of strategy, user experience, content, creative, technology and analytics experts to work with a specialist Honda project team to produce the websites covering cars, motorbikes, all-terrain vehicles and power equipment.
LBi, which was bought by Publicis Groupe for $540m last year, is enjoying a strong stream of new business and assignments from existing clients. Yesterday it was chosen as Carlsberg UK’s digital agency.