Much pre-launch hype about this new campaign from Carlsberg and all-conquering 72andSunny Amsterdam, reprising its (fairly) famous ‘If Carlsberg Did..’ campaign.
Here’s one of the oldies:
Well it doesn’t drop the ball, as they (we) say. But not entirely persuaded of the delights of Carlsberg’s new ‘supermarket.’
MAA creative scale: 4.5