Tag Archives: betc paris

BETC tackles Christmas prezzie diplomacy for Canal+

We’ve had some spectaculars over the years from BETC Paris for Canal+, one of the most garlanded campaigns. Here’s BETC in more reflective mode, giving us its take on unwanted Christmas presents (as with Harvey Nichols, Currys PC World and ...

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Emojis eat McDonald’s in new BETC campaign

Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign – which translates as “Come As you Are.” On the face of it, identical people going to McDonald’s says something about ...

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BETC poaches tech wizard BaoTu-Ngoc from Fred & Farid

My, how the ad world changes. BETC Paris, which can still knock out a good old traditional ad when the need arises, has hired one BaoTu-Ngoc (left) as its new head of digital and integrated production. His last job was ...

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BETC Paris brings home the carnage for CanalSat

Canal+ has detected an advantage in giving its French customers quick access to the best American TV goodies (unlike our own dear Virgin Media in the UK which doesn’t have any of them) and so it’s plugging the new series ...

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BETC Paris flies even higher for Air France

Here’s another one from BETC Paris for Air France, this time an online ‘safety demonstration’ from the 30,000 feet up gals (you should be so lucky). Just great. Makes you recall why you loved France so much. They are good, ...

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BETC and Air France magic some much-needed ooh-la-la

France used to be the best, most glamorous place in the world. The best food, wonderful countryside, Paris the ‘City of Light’ and the prettiest women. I’m sure the girls are still great – on my fleeting business trips I ...

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BETC Paris gives French football its inimitable twist

Les Francais are just as mad about football as the Brits, it seems, and so BETC Paris has been wheeled in to help Canal+ launch the new (pay-TV) season in France. And we have the usual images of frantic millionaires ...

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