BETC pulls off sexy U-turn for YSL’s L’Homme

Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for fulfilment to arrive. But YSL makes clothes too. Directed by music vid ace Colin Tilley.

All fragrance nonsense – do girls really do that? – but executed with a certain joie de vivre.

MAA creative scale: 6.

Back to top button