BETC pulls off sexy U-turn for YSL’s L’Homme

Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for fulfilment to arrive. But YSL makes clothes too. Directed by music vid ace Colin Tilley.

All fragrance nonsense – do girls really do that? – but executed with a certain joie de vivre.

MAA creative scale: 6.

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betc paris featured l'homme yves st laurent

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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