BETC Paris turns on the Olympic style for Lacoste

So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes into it. But the agency almost can’t help being stylish.

Here’s another stylish effort, ‘Support With Style’ strangely enough, for Lacoste and its tie-in with the French Olympic team in this year’s Rio Olympics – only 100 days away.

It shows Lacoste-clad French supporters in the city of light. The music is by French electro group The Shoes, part of the new BETC POP music business. Director and choreographer is I Could Never Be A Dancer. Thinks there’s some irony going on here.

MAA creative scale: 7.5.