BETC Paris surprises for Canal+ To Go

What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a nod.

Or producing a Gallic version of P&G’s ‘Mom’ campaign? Surely not…

Didn’t think so. Great laugh-out-loud commercial and you don’t get many of those these days.

MAA creative scale: 8.5.

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