Tag Archives: betc paris

BETC Paris turns on the Olympic style for Lacoste

So much of BETC Paris’ output seems effortlessly brilliant, although I’m sure a lot of blood, sweat and tears goes into it. But the agency almost can’t help being stylish. Here’s another stylish effort, ‘Support With Style’ strangely enough, for ...

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BETC Paris surprises for Canal+ To Go

What’s this? BETC Paris and Canal+ venturing into what we may as well call ‘Always’ territory? To which there’s a nod. Or producing a Gallic version of P&G’s ‘Mom’ campaign? Surely not… Didn’t think so. Great laugh-out-loud commercial and you ...

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BETC Paris finds an unlikely edge for McDonald’s

It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a cheap menu. Here, in ‘The Flood’ we have a young girl making the above clever choice and then being asked ...

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BETC pulls off sexy U-turn for YSL’s L’Homme

Here’s a bit of Gallic fun for Yves St Laurent’s L’Homme fragrance from BETC Paris, featuring a French hunk, a rather desirable old Merc sports car and a Taylor Swift lookalike, who keeps putting clothes on while she’s waiting for ...

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Best ads of 2016 – Droga5 and BETC Paris lead in January

This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas ...

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BETC scores a golden goal for Canal+

Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV ...

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BETC Paris does justice to Reporters Sans Frontières

It’s easy to get depressed about the state of the world: cruel, controlling and anti-democratic regimes – and that’s just in good old Europe. We won’t go into jihadis and mad North Korean dictators or we’d give up on the ...

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Cillit Bang axes naff ads for BETC’s ‘Cleantertainment’

Remember Cillit Bang, the Reckitt Benckiser cleaning product synonymous with naff advertising? Maybe intentionally naff – but naff all the same. Well RB, as it now calls itself, has decided to move the brand up a few notches with its ...

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