We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi Babinet (below).
But that’s no cause for discrimination when it’s just produced what might be the most original DIY ad in years, for France’s Leroy Merlin. It’s school of IKEA (which I wouldn’t call a DIY store although I try quite hard not to go there) but none the worse for that.
MAA creative scale: 8.5.
