Tag Archives: betc paris

Ibis plays stoic host to BETC’s crazy pop band

You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the size of an arrondissement. One of the purposes of big is that you can do a lot and here’s an ...

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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads

Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including ‘The Bear,’ ‘The Closet’ and ‘Dads.’   Desert Island Ads Usually, when ad people are asked to pick their all-time ...

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Buzzman for Meetic shows it’s not just BETC in Paris

Chatting to someone, Paris-based, about the mighty BETC Paris figuring on our Agency of the Year shortlist and he said: “take a look at Buzzman, they’re the hottest agency in France.” Here’s Buzzman for online dating outfit Meetic, ‘Love your ...

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BETC Paris uncorks carnage in the kitchen for Canal+

French pay-TV station Canal+, part of Vincent Vincent Bolloré’s Vivendi empire, resolutely refuses to make money, unlike big European rival Sky. So it’s undergoing a revamp (including swingeing cost cuts), trying to market a more varied line-up aside from its ...

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Nicolas Lautier of BETC Paris: best ads of 2016

Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best ...

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BETC Paris reveals the no fun at all side of Louise Delage

One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving lifestyle. But now charity Addict Aide and agency BETC Paris have revealed there’s a dark side to all that drink-fuelled ...

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Canal+ goes on the front foot with Front Row launch

French pay TV operation Canal+ resolutely refuses to make money. Maybe Vincent Bolloré, now installed as boss of owner Vivendi, will fix this. With that in mind, presumably, the station is launching Front Row, a premium package that offers events ...

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BETC Paris produces another winner for Air France

Air France is launching Cinema to Go, celebrating its 36-year partnership with the Cannes Film Festival, by offering some its customers the opportunity to watch or finish watching their film from its Cannes Film Festival selection after their flight on ...

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