betc paris
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BETC Paris produces strong Christmas contender for Manor
Enfin, a French spin on Christmas, for Swiss department store Manor from BETC Paris. At first we’ve seen it all…
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BETC goes to the barricades for – cashmere?
A while back Pepsi was smothered in ordure for an in-house effort that purported to show Pepsi’s Kendall Jenner bringing…
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New-style BETC opens in LA with online dance project
Still in Paris, sort of, BETC is opening an LA office (although it’s dipped a toe in the water before)…
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BETC Paris set to play key role in 2024 Olympics
Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of…
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Chanel goes back to Coco’s roots with Gabrielle launch and Kirsten Stewart
Chanel is launching a new fragrance – Gabrielle, quite an event in that world – with this campaign featuring Kirsten…
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BETC Paris engages top gear for Petit Bateau
Brands may be suffering in the wider market but they appear to be storming ahead for kids, the ones with…
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BETC Paris produces kids’ version of raunchy Versailles
Versailles is the rollicking/semi-pornographic (take your choice, it might be both) Louis XIV saga from Canal+, now back on BBC2.…
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BETC Paris discovers the romantic side of DIY
We’ve had one helping of BETC Paris already today with my friend Michael Lee’s interview with founder and CCO Remi…
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Ibis plays stoic host to BETC’s crazy pop band
You never quite know what’s going to emerge from BETC Paris, now ensconced in a vast new HQ about the…
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