BETC constructs epic break-up for Lacoste

More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title.

Don’t try this in what’s left of your home.

Should engage a jury somewhere or other. Advertising that speaks for itself.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.