Rosapark unearths humankind’s first queue for Monoprix

Advertising seems to be a lot more fun in France than elsewhere, notably the dear old UK.

Monoprix is promoting its fast check out service (via an app inevitably) so agency Rosapark is harking back to “Humankind’s first queue” (jumper.)

You see so many UK ads boasting a star director (like the Co-op’s recent effort) and you wonder why. Antoine Bardou-Jacquet must have licked his lips when he landed this one.

Interesting to see another ad seemingly liberated by the untrammelled mayhem of Game of Thrones.

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.