Schweppes battles Fever-Tree and French health police

Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree.

If it’s clichés you may as well rattle through them.

But what’s all this mangerbougerfr. nonsense about five a day? It’s tonic water not absinthe. The world’s gone mad (even the French).

MAA creative scale: 6.5.

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