Here’s a characteristically perky number from BETC Paris for Schweppes, trying very hard to be cool again against competition from the likes of Fever-Tree.
If it’s clichés you may as well rattle through them.
But what’s all this mangerbougerfr. nonsense about five a day? It’s tonic water not absinthe. The world’s gone mad (even the French).
MAA creative scale: 6.5.
