Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with a diverting tale of a cocktail bartender (plus admiring female audience) thwarting some cheeky monkeys somewhere in the tropics.
Tom Cruise in Cocktail all those years ago has a lot to answer for.
Pleasingly old style.
MAA creative scale: 7.
