BETC Paris tries monkey business for Schweppes Agrumes

Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with a diverting tale of a cocktail bartender (plus admiring female audience) thwarting some cheeky monkeys somewhere in the tropics.

Tom Cruise in Cocktail all those years ago has a lot to answer for.

Pleasingly old style.

MAA creative scale: 7.

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